UAE cultural intelligence – 2026

By learning about the UAE and its culture you will be better able to appreciate local expectations around behavior, communication and business practices as well as appreciate the wider picture in terms of how things work in the country.

This course is useful for newcomers to the country as well as those already living and working here who may want some deeper insights into the culture, people and society.

After completing this course you will be able to:

Explain the importance of culture in shaping how people behave
Demonstrate a solid knowledge of the UAE as a country
Identify the values that shape much of Emirati society and culture
Summarise the key drivers behind Emirati business culture
Deconstruct the local communication style and adapt your own accordingly
Make a good impression with local stakeholders
Show and promote good citizenship