The Commercialisation of IP

The ‘Commercialisation of IP’ will provide an overview of how intellectual property is leveraged to generate revenue, expand market share or enter new markets.  Over 2 hours, the course will:

1. Examine the differences between licensing, franchising and distribution models;
2. Understand how and why the UAE is a prime market for licensing, franchising and distribution arrangements;
3. Consider why and when respective parties may choose one over the other;
4. See how the brand is at the heart of these models; and
5. Look at some of the key contract drafting issues.