Course Details

The Commercialisation of IP

LocationOnline via Webex Application
Offered ByHadef And Partners, Kwintessential, Galadari Advocates And Legal Consultants

The ‘Commercialisation of IP’ will provide an overview of how intellectual property is leveraged to generate revenue, expand market share or enter new markets.  Over 2 hours, the course will:

  1. Examine the differences between licensing, franchising and distribution models;
  2. Understand how and why the UAE is a prime market for licensing, franchising and distribution arrangements;
  3. Consider why and when respective parties may choose one over the other;
  4. See how the brand is at the heart of these models; and
  5. Look at some of the key contract drafting issues.