The Commercialisation of IP
The ‘Commercialisation of IP’ will provide an overview of how intellectual property is leveraged to generate revenue, expand market share or enter new markets. Over 2 hours, the course will:
- Examine the differences between licensing, franchising and distribution models;
- Understand how and why the UAE is a prime market for licensing, franchising and distribution arrangements;
- Consider why and when respective parties may choose one over the other;
- See how the brand is at the heart of these models; and
- Look at some of the key contract drafting issues.